Boonji Project, the debut NFT project by world-renowned artist Brendan Murphy has surpassed $15.5 million in its Dutch Auction Primary Sale, anointing the project as the largest NFT primary sale in history. Created in partnership with digital art pioneers, Jupiter Group, Boonji Project brought Murphy’s iconic ‘Boonji Spaceman’ series to life in the metaverse and marks the first time a ‘traditional’ artist’ has reimagined a lifetime portfolio of physical work digitally.
Taking an unconventional approach to a primary sale of this scale, Boonji Project launched with a Dutch Auction format to minimize gas wars and enable its cult-following a fairer chance at minting a Boonji Spaceman Avatar. The ground-breaking sale sold out in less than three hours and minted 7,444 Avatars at a starting price of 3.3ET and offered buyers a first-of-kind-opportunity to win over $5 million in physical artwork created exclusively for the sale. Pioneering a new ‘phygital’ art world, the unprecedented giveaway included five-hundred limited-edition sculptures, thirty single-edition paintings and one iconic seven-foot ‘Monumental Boonji Spaceman.’
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