Brendan Murphy’s Boonji Project is a perfect example of what is possible when a project challenges the realm of possibility in generative art, utility, and community. Boonji Project launched on October 21, 2021, and through its Dutch auction, sold out in one of the biggest primary on-sales of all time at an average price of .42 ETH ($1727 USD). In less than 4 hours, the project has already seen over 1,000 ETH in transaction volume. 

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